Salesforce Einstein 1 Platform for Application Development

The Salesforce Einstein 1 Platform is a comprehensive application development platform that enables businesses to build, run, manage, and optimize custom applications. Here are the key details about the Einstein 1 Platform:

## Overview
- It is an integrated platform that combines data, AI, CRM, development tools, and security features into a single environment.[2][3]
- It allows businesses to create apps using low-code tools or extend with custom code in various programming languages.[2][3]
- The platform supports building apps for mobile, web, and tablet devices, connecting to various data sources.[2]

## Key Capabilities

### Application Development
- Low-code app building with drag-and-drop tools like Lightning App Builder.[2][3][4]
- Custom coding and extending apps using languages like Apex, Java, and more.[2][3]
- Testing, deployment, and lifecycle management tools for efficient app delivery.[3]

### Data and AI Integration
- Unified access to Salesforce data, AI models (like Einstein), and third-party data sources.[2][3]
- AI-powered features like intelligent builders, automation, and personalization.[2]

### Security and Compliance
- Built-in security tools for data protection, privacy compliance, and local data residency options.[3]
- Auditing and monitoring capabilities to maintain trust and compliance.[3]

### Ecosystem and Integrations
- Access to the AppExchange ecosystem with thousands of pre-built apps and components.[2][3]
- Open APIs and integration options to connect with external systems and data sources.[2][3]

### Pricing and Access
- Platform Starter tier starts at $25/user/month for basic app development capabilities.[3]
- Platform Plus tier at $100/user/month includes advanced features like process automation.[3]
- Free trial available with no credit card required for initial exploration.[2][3]

The Salesforce Einstein 1 Platform provides a comprehensive environment for building custom applications, leveraging Salesforce's data, AI, and security capabilities, while offering low-code tools and integration options to streamline development and deployment processes.[2][3][4]

Citations:
[1] https://openfuture.ai/ko/tool/salesforce-einstein-1-platform-for-application-development
[2] https://www.salesforce.com/ca/products/platform/overview/?bc=HA
[3] https://www.salesforce.com/ap/platform/?bc=HA
[4] https://www.salesforce.com/kr/products/platform/overview/?bc=HA
[5] https://www.cio.com/article/1306845/salesforces-einstein-1-platform-to-get-new-prompt-engineering-features.html

Salesforce’s Einstein 1 platform to get new prompt-engineering features

Salesforce Einstein 1 플랫폼은 기업이 사용자 정의 응용 프로그램을 구축, 실행, 관리 및 최적화할 수 있는 포괄적인 응용 프로그램 개발 플랫폼입니다. Einstein 1 플랫폼에 대한 주요 세부 정보는 다음과 같습니다.

## 개요
- 데이터, AI, CRM, 개발툴, 보안 기능을 하나의 환경에 결합한 통합 플랫폼입니다.[2][3]
- 기업이 로우 코드 도구를 사용하여 앱을 만들거나 다양한 프로그래밍 언어로 사용자 정의 코드를 확장할 수 있습니다.[2][3]
- 플랫폼은 다양한 데이터 소스에 연결하여 모바일, 웹, 태블릿 장치용 앱 구축을 지원합니다.[2]

## 주요 기능

### 응용 프로그램 개발
- Lightning App Builder와 같은 드래그 앤 드롭 도구를 사용하여 로우 코드 앱 구축.[2][3][4]
- Apex, Java 등과 같은 언어를 사용하여 사용자 정의 코딩 및 앱 확장.[2][3]
- 효율적인 앱 제공을 위한 테스트, 배포 및 수명 주기 관리 도구입니다.[3]

### 데이터와 AI 통합
- Salesforce 데이터, AI 모델(예: Einstein) 및 타사 데이터 소스에 대한 통합 액세스.[2][3]
- 지능형 빌더, 자동화, 개인화와 같은 AI 기반 기능.[2]

### 보안 및 규정 준수
- 데이터 보호, 개인 정보 보호 규정 준수 및 로컬 데이터 상주 옵션을 위한 보안 도구가 내장되어 있습니다.[3]
- 신뢰와 규정 준수를 유지하기 위한 감사 및 모니터링 기능.[3]

### 생태계 및 통합
- 수천 개의 사전 구축된 앱과 구성 요소를 갖춘 AppExchange 생태계에 액세스하세요.[2][3]
- 외부 시스템 및 데이터 소스와 연결하기 위한 개방형 API 및 통합 옵션.[2][3]

### 가격 및 액세스
- 기본 앱 개발 기능에 대한 플랫폼 스타터 계층은 사용자당 월 25달러부터 시작됩니다.[3]
- 사용자당 월 $100의 Platform Plus 계층에는 프로세스 자동화와 같은 고급 기능이 포함되어 있습니다.[3]
- 초기 탐색에 신용 카드가 필요 없이 무료 평가판을 사용할 수 있습니다.[2][3]

Salesforce Einstein 1 플랫폼은 Salesforce의 데이터, AI 및 보안 기능을 활용하여 사용자 정의 응용 프로그램을 구축하기 위한 포괄적인 환경을 제공하는 동시에 개발 및 배포 프로세스를 간소화하기 위한 로우 코드 도구 및 통합 옵션을 제공합니다.[2][3][4]

인용:
[1] https://openfuture.ai/ko/tool/salesforce-einstein-1-platform-for-application-development
[2] https://www.salesforce.com/ca/products/platform/overview/?bc=HA
[3] https://www.salesforce.com/ap/platform/?bc=HA
[4] https://www.salesforce.com/kr/products/platform/overview/?bc=HA
[5] https://www.cio.com/article/1306845/salesforces-einstein-1-platform-to-get-new-prompt-engineering-features.html

Salesforce’s Einstein 1 platform to get new prompt-engineering features

Einstein 1 Platform을 활용하면 다음과 같은 비즈니스 프로세스를 자동화할 수 있습니다:

1. 고객 서비스 자동화
- Einstein Copilot을 통해 고객 문의에 대한 개인화된 응답을 자동으로 생성할 수 있습니다.[1]
- 고객 데이터와 과거 상호작용 내역을 기반으로 맞춤형 서비스를 제공할 수 있습니다.[1]

2. 마케팅 자동화 및 개인화
- 고객 데이터를 분석하여 타겟 고객에게 맞춤형 마케팅 메시지와 컨텐츠를 자동으로 생성할 수 있습니다.[1][2]
- General Mills 사례에서 보듯이 과거 구매 데이터를 활용해 개인화된 이메일 마케팅을 자동화할 수 있습니다.[2]

3. 판매 프로세스 자동화
- Einstein Copilot을 통해 개인화된 판매 제안서, 이메일, 소셜 미디어 메시지 등을 자동 생성할 수 있습니다.[1][2]
- 판매 데이터를 분석하여 리드 스코어링, 기회 예측 등의 프로세스를 자동화할 수 있습니다.[1]

4. 데이터 통합 및 분석 자동화
- Data Cloud를 활용해 다양한 소스의 데이터를 통합하고 360도 고객 뷰를 자동으로 생성할 수 있습니다.[1][2]
- Formula 1 사례에서 보듯이 실시간 고객 데이터 통합 및 분석을 자동화할 수 있습니다.[2]

5. 워크플로우 및 비즈니스 프로세스 자동화
- Flow Builder를 통해 복잡한 비즈니스 프로세스와 워크플로우를 시각적으로 구축하고 자동화할 수 있습니다.[1]

Einstein 1 Platform은 AI, 데이터 통합, 개발 도구 등을 결합하여 고객 서비스, 마케팅, 판매, 데이터 분석 등 다양한 비즈니스 프로세스의 자동화를 지원합니다.[1][2]

Citations:
[1] https://securities.miraeasset.com/bbs/maildownload/20240321082253443_2929
[2] https://www.salesforce.com/kr/products/platform/overview/?bc=HA
[3] https://openfuture.ai/ko/tool/salesforce-einstein-1-platform-for-application-development
[4] https://www.solomontech.net/business/salesforce.php
[5] https://kr.linkedin.com/posts/salesforce_%EC%84%B8%EC%9D%BC%EC%A6%88%ED%8F%AC%EC%8A%A4%EA%B3%A0%EA%B0%9D%EC%82%AC%EB%A1%80-%ED%9E%88%ED%83%80%EC%B9%98-salesforce-activity-7153184794594410496-Bdfk

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